How AirBirds Helped Us Save Our Family’s Beach House and Turn It Into a Steady Source of Income During the Pandemic

Ben Williams California USA

Ben's House Ben Picture

Background: Ben and his family own a beautiful beach house in California, passed down through generations. The house has been a cherished family retreat and a source of supplemental income through short-term rentals. However, with the global pandemic and economic downturn, Ben noticed a drastic drop in bookings. The family was facing financial strain, and the beach house, once a symbol of joy and relaxation, became a burden due to mounting maintenance costs and reduced revenue.

Challenge: The pandemic had left Ben’s beach house with fewer bookings, higher cancellation rates, and a significant decline in revenue. The property’s upkeep costs remained high, putting a financial strain on Ben’s family. Ben was desperate to find a way to revitalize their business and secure the family’s financial future.

Ben's Perspective: "Our beach house means so much to us—it’s where we’ve created so many memories. But when bookings started drying up, it felt like we were losing more than just income; we were losing a part of our family’s legacy. I needed to find a way to keep the house running, not just for financial reasons but to preserve something dear to all of us."

Solution: AirBirds developed a comprehensive recovery strategy tailored to Ben’s needs and the unique challenges posed by the pandemic:

  1. Health and Safety Measures: We implemented enhanced cleaning protocols and contactless check-in procedures to reassure guests of their safety, making the property more attractive to potential renters during the pandemic.
  2. Flexible Booking Policies: Understanding the uncertainties of travel during the pandemic, we introduced flexible booking and cancellation policies to encourage more bookings and reduce the impact of last-minute cancellations.
  3. Local Market Focus: With international travel restrictions in place, we shifted our focus to local guests looking for staycations. We crafted marketing campaigns targeting California residents seeking a beachside escape.
  4. Long-Term Stay Incentives: We introduced discounted rates for long-term stays, attracting remote workers and families looking for a safe and comfortable place to stay during the pandemic.

Ben's Experience with AirBirds:AirBirds stepped in and helped us navigate one of the toughest times we’ve ever faced. They didn’t just manage our property; they truly cared about helping us succeed. Their strategies were thoughtful, and they kept us informed every step of the way. It was clear they were dedicated to preserving what our beach house meant to us.

Commas AirBirds saved our family’s beach house, turning it into a reliable income stream when we needed it most!

Results:Thanks to AirBirds’ proactive approach, Ben’s beach house quickly regained its footing: