Matt Davies from Vancouver Canada
Background: Matt owns a stunning luxury villa in Vancouver that has been a favorite among tourists during peak seasons. Despite his villa’s prime location and lavish amenities, Matt struggled to maintain bookings during the off-season, resulting in a significant drop in revenue. This off-season lull was a recurring issue, impacting his ability to maintain the property and cover expenses year-round.
Challenge: Matt’s villa experienced sharp declines in occupancy rates as soon as the tourist season ended. Traditional marketing tactics and discounting strategies were insufficient to attract guests, leaving Matt frustrated and worried about his investment’s sustainability.
Matt's Perspective: "My villa is my pride and joy, but every year, the off-season left me anxious and financially stretched. I tried lowering prices and running promotions, but nothing seemed to work. It felt like I was in a constant battle to keep my business afloat. I needed a new approach, something that would bring in steady income throughout the year."
Solution: AirBirds devised a tailored strategy to optimize Matt’s villa for year-round bookings, focusing on appealing to diverse market segments and adjusting the property’s positioning:
Matt's Experience with AirBirds:I was amazed at how quickly AirBirds turned things around. They brought fresh ideas and strategies that I hadn’t considered before. The team was proactive and always thinking ahead, ensuring that my villa was never out of sight or out of mind. I felt supported every step of the way and knew that they were as invested in my success as I was.
Results:Within the first off-season under AirBirds’ management, Matt’s villa saw impressive results: